LA REPUBBLICA #DESIGN

The latest creation by Davide Oppizzi for the famous Italian brand Artemide: Needoo.

Needoo is a new project that puts the environment first. Comprised of a bollard and three different poles, it offers perfectly controlled light that respects nature by illuminating only what is strictly necessary. Perched atop the pole there is a shelter for birds. The light head is positioned below the nest and consists of a plate which screens the light and forms a surface upon which small animals can rest.
It combines an approach that is mindful of the perceptive needs of humans and animals and that speaks of respecting and sharing spaces. Birds must be able to navigate their way using their natural reference points which are the night sky with the stars and the moon.
The controlled light of Needoo does not interfere with this perception and does not dazzle them.
The carefully designed optics, their positioning, the quality of light and its control via integrated sensors help to ensure harmonious co-existence of humans and nature, respecting the circadian rhythms of each species and a positive energy balance.
The interaction between light, humans and nature is guided by smart programming that calibrate light intensity based on presence, employing a gradual progression that creates no unsettling contrasts.
Needoo is not just an outdoor lighting system but above all a place ready to embrace biodiversity.
Needoo is the perfect system for helping animals in our contemporary spaces, offering suitable shelter in parks to help repopulate urban areas with different species, enriching our quality of life. As indicated by numerous studies, the lack of nesting spaces is one cause of the loss of biodiversity. Needoo aims to be a small but practical step, an action to help reverse this worrying trend.
Needoo project opened a collaboration with Birdlife Swisse on all aspects linked to the different species’ behaviour.

Official website of ARTEMIDE
Official website of LA REPUBBLICA magazine